Leading health & beauty brands' household penetration rate in Germany 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading health and beauty brands in Germany in 2023. That year, Nivea was the health and beauty brand with the highest penetration rate in Germany, with 58 percent of households buying the brand. Odol and Colgate ranked in second and third place, with penetration rates of around 32 percent and 31 percent, respectively.

Household penetration rate of leading health and beauty brands in Germany in 2023

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Release date

August 2024

Region

Germany

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.


Date of release is date of access.

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